| [PRNewswire] Cle de Peau Beaute Celebrates the Brand Relaunch with the Debut |
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of Global Brand Face, Felicity Jones
(LOS ANGELES, Jan. 19, 2018 PRNewswire=연합뉴스) The SHISEIDO Group's prestigious brand Cle de Peau Beaute hosted a global press and influencer event on Wednesday, January 17th at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones and relaunch the brand with a new multi-channel global campaign.
Felicity Jones embodies the brand's DNA: intelligent, uncompromising and exquisite. Her passion and uncompromising dedication to her craft is what makes her an aspirational personality; a woman who has made an impact on the world and those around her.
Cle de Peau Beaute transformed the Hotel Bel-Air into an expression of radiance and light to celebrate the announcement of Jones as the new face and Spring/Summer 2018 campaign across digital, social and traditional media. The brand's luxury positioning was expressed in glimmer and radiant crystal and light in the signature palette of navy, beige and cream.
At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Cle de Peau Beaute and "Unlock the Power of Your Radiance" - the brand's new tagline.
Jones, joined by Yukari Suzuki, Chief Brand Officer, gave a champagne toast, followed by the global debut of the Cle de Peau Beaute Brand Essence video, filmed in Croatia. In addition, the guests experienced the reveal of the Spring/Summer 2018 campaign video, "A Radiant Day", in which Jones creates a performance that underscores the brand's new positioning as the leading Global Luxury Beauty brand. The campaign, shot over the course of two days in London, breaks globally in print and online media placements across Japan, Asia, North America, Russia, and Travel Retail this month.
Cle de Peau Beaute (meaning the The Key to Skin's Beauty), helps to unlock the power of a woman's radiance by harnessing makeup technologies and some of the most advanced skincare in the world from their proprietary Tokyo laboratories. The SS18 product focus, debuted at the event, showcasing the brand's expertise, includes Firming Serum Supreme (new), The Lipstick (new shades), Radiant Lip Gloss (new), The Foundation, Concealer and the re-energizing of La Creme - the brand's iconic, high-performance radiance-enhancing cream.
Download Getty Images hi-res images: https://www.image.net/cpb_2018
Brand and SS18 information: https://bpcm2.app.box.com/s/i3z4se26h9yc22xknrw2oorvez0vxckk
A Radiant Day campaign video: https://static.prnasia.com/pro/media/mnr/201801/cpb/video.mp4
About Cle de Peau Beaute
Cle de Peau Beaute is one of the world's most prestigious skincare and makeup brands and the top luxury brand in Japan. Available in thirteen countries (Japan, China, Hong Kong, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, the United States, Canada, and Russia), it has a global reputation for excellence. For more information please visit http://www.cledepeaubeaute.com/ or follow the brand on social media (below).
#cledepeaubeaute
#radiantday
#unlockradiance
Instagram: @cledepeaubeaute [https://www.instagram.com/cledepeaubeaute/ ]
Facebook: @cledepeaubeaute [https://www.facebook.com/cledepeaubeaute ]
WeChat: @CPB_China
For press inquiries, please contact:
Yumi Oshinomi, PR
Cle de Peau Beaute Brand Unit
SHISEIDO CO., LTD.
Email: yumi.oshinomi@to.shiseido.co.jp / Tel:+81-3-6218-5833
Photo - https://photos.prnasia.com/prnh/20180118/2029414-1-a
Cle de Peau Beaute Celebrates Their SS18 Collection and "A Radiant Day" campaign with a Global Event in Los Angeles, hosted by Global Brand Face Felicity Jones, Photo Credits: Stefanie Keenan / Getty Images
Photo - https://photos.prnasia.com/prnh/20180118/2029414-1-b
Cle de Peau Beaute Celebrates the Brand Relaunch with the debut of Global Face, Felicity Jones in Los Angeles
Video - https://static.prnasia.com/pro/media/mnr/201801/cpb/video.mp4
Source: Cle de Peau Beaute, SHISEIDO Co., Ltd.
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| [2018-01-19일 14:38] 송고 |
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